Apache plume is grown for its seeds as much as its flowers. The two to three inch fuzzy heads last several weeks or more, depending on the wind. Southwestern Indians occasionally used the leaves as an emetic (I love using words like that so I don't have to be more blunt about what it does). More often, they used the branches for weaving, brooms, and arrows. Navajo witches used it to cause insanity. Or maybe wildflower dazes?